ABOUT THE FOUNDER
- Jaco Jacobs
With over 15 years of experience in the direct selling industry, Jaco Jacobs has established himself as a dynamic leader and accomplished marketing professional. Throughout his career, he has consistently demonstrated exceptional business insight, strategic leadership, and a commitment to excellence.
Jaco upholds high standards of integrity and inspires his team to exceed expectations, delivering outstanding service and building meaningful customer relationships.
His passion for people, service and quality products continues to guide the growth and culture of Cook4Life.
About Our Brands
Built on a foundation of experience, integrity, and faith-based principles, the group has grown into one of the biggest direct marketing brands in Africa. With an established footprint across South Africa, Botswana, Eswatini and Zambia, committed to delivering exceptional service and support to customers throughout the region.
Founded in 2009 in South Africa, Cook4Life specialises in premium household products designed to promote healthier living while helping customers save both time and money. Through a commitment to quality, innovation, and customer satisfaction, the brand has established itself as a trusted name in the household and cookware industry.
In 2011, Infinitec was launched to provide customers with a smart and innovative range of home appliances and consumer electronics. Focused on enhancing everyday living, the brand delivers practical technology solutions that bring greater convenience and efficiency into the modern home.
Founded in 2017, Freshware introduced a vibrant and contemporary range of kitchenware and cookware products designed to complement today’s lifestyle. The brand has become well known for combining modern design with functionality in the cookware industry.
Guided by strong values and a commitment to excellence, the company continues to make a positive impact through innovative, reliable, and value-driven products that enhance the lives of customers and communities alike.
OUR VISION
To enrich and transform lives by delivering premium household products directly to consumers.
To aim to empower individuals to enjoy healthier lifestyles, greater family time, and financial savings through the thoughtful use of its products.
OUR MISSION
To develop sustainable solutions that support a healthier, more fulfilling lifestyle to customers.
To conduct business responsibly and ethically, serving as ambassadors for Christ in the marketplace.
With accountability to both God and its stakeholders, Cook4Life is committed to maintaining integrity and a clean corporate conscience in all aspects of our operations.